Every quarter, analysts and investors wait for the announcement of company earnings. The announcement of earnings for a stock, particularly for well followed large capitalization stocks, can move the market. Stock prices can fluctuate wildly on days when the quarterly earnings report is released.
For better or worse, a company's ability to beat earnings estimates projected by analysts or the firm itself is more important than the company's ability to grow earnings over the prior year. For example, if the company reports earnings growth from the prior period in its quarterly earnings report, but fails to meet or exceed the estimates published before the release, it may result in a sell-off of the stock. In many ways, analysts estimates are just as important as the earnings report itself.
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